TOKYO, JAPAN, SUNDAY 25 July 2021 – Men’s basketball, USA vs France at Saitama Super Arena.
Robert Gauthier | Los Angeles Times | Getty Images
The media giant said Monday that the Tokyo Olympics attracted an average of 19.8 million viewers for Sunday’s coverage across the NBCUniversal platforms.
Events, including women’s swimming and gymnastics and triathlons, aid NBCUniversal, CNBC’s parent company, post a 61% jump in ratings from Friday to Sunday and have been rated as “the biggest increase ever in the first three nights of the Summer Olympics,” she said. .
On Saturday, NBC said the Tokyo Games averaged 15.3 million viewers for primetime coverage, including softball and skateboarding, a unused sport that debuted at the Olympics. That contest also helped with fan engagement on social media as it produced two 13-year-old winners in the women’s street skateboarding event. Japan’s Momiji Nishiya finished in the gold, while the original Brazilian Risa Leal finished second in the silver.
NBC said the Tokyo Olympics had a whole of 735 million minutes broadcast as of Sunday, including the men’s basketball game in the USA. The team’s loss to France was broadcast on the Peacock broadcasting service. The company also added that broadcast metrics were up 24% compared to the 2016 Rio Olympics, but did not provide specific viewing statistics. The events are broadcast on NBC’s broadcast network and its cable channels, including NBCSN, USA Network, and CNBC.
The opening ceremony, which saw tennis star Naomi Osaka back in sight to light the Olympic cauldron, drew nearly 17 million viewers, down from 23.5 million for the 2016 ceremony. The 2012 London Games opening ceremony drew 41 million viewers.
The drop in viewership was expected around the Tokyo Games, as Covid concerns persisted across Japan, the 13-hour time difference not helping, and a shift in the TV landscape with more viewers cutting the cord.
NBC took $1.2 billion in advertising revenue from marketers for the 2016 games and estimated it’s over that amount, according to the New York Times. Media analysts tell CNBC that the 30-second prime-time ad amount for the Tokyo Olympics is approximately $1.3 million.
China leads the Tokyo Olympics with a whole of 18 medals (six gold), followed by the United States of America with 14 medals (seven gold). Japan came third with 13 medals, followed by the Russian Olympic Committee with 12 medals.